Leaf fődíj - Cannes-ban adták át
2002-07-26
A cannes-i reklámfesztiválon Gosztonyi Csaba, a Leaf zsűritagja utólag adta át a portugál erotikus reklámfesztivál fődíját.
A 2. LEAF Erotikus Reklámfesztiválra 20 országból érkeztek reklámügynökségek, és 13 ország a versenyt elismeréssel fejezte be.
A képen jobbról balra: James Lanham, a Leaf elnöke, Max Palla, a díjazott Palla Kolbinger Proximity tulajdonosa, Simon Hall, a Proximity Worldwide elnök-vezérigazgatója és Gosztonyi Csaba, a Kreatív főszerkesztője. |
A fesztiválon 6 olasz, 5 francia, 4 brazil, 2 svájci, 2 osztrák és 2 norvég erotikus reklám kapott díjat. Egy-egy díjat vihetett haza Spanyolország, Portugália, Oroszország, Finnország, Dánia, Nagy-Britannia, valamint Magyarország. A zsűri a sajtó és óriásplakát hirdetéseket, illetve a televíziós reklámfilmeket értékelte.
Mozi hirdetésekkel a reklámügynökségek nem nevezhettek, mert a szervezők szerint a mozireklámok hitelességét nehezebb kideríteni, mint például a sajtóreklámokét. A Food & Drink kategóriában a legjobb sajtóhirdetésnek járó díjat a spanyol La Olla Caliente kapta egy erotikus éttermet népszerűsítő hirdetésével. A legjobb televíziós szpot ugyanebben a kategóriában a F/Nazca Saatchi & Saathi Brazília munkája lett, ezüstéremmel pedig a Scholz & Friends Budapest „mustáros chips” hirdetését jutalmazta a zsűri.
A szépségtermékeket kommunikáló legerotikusabb kampányokat a milánói BBDO készítette. Az ügynökség egy szexis retikült hirdető sajtóreklámmal Gold LEAF díjat, a Triumph fehérnemű print hirdetésével ezüst LEAF-et kapott. A grottera.com szintén tarolt a versenyen. A Roche Laboratoires megbízásából készült filmmel győzelmet aratott, és az EB Cosméticos reklámfilmjével a második helyet is megszerezte.
WINNERS PRESS&POSTER |
CATEGORY: FOOD&DRINK |
Gold FigLeaf |
Agency: Publicis Espana, Madrid |
Advertiser: La Olla Caliente |
Product: Erotic Restaurant |
Ad: "69" |
Photographer: Fernando Garrido |
Silver FigLeaf |
Agency: McCann-Erickson, Lisbon - Portugal |
Advertiser: Restaurant Afreudite |
Product: Aphrodisiac Restaurant |
Ad: "Plate Covers" |
Photographer: Slides&Bites (Pedro Martins/ Clauso Neves) |
Bronze FigLeaf |
Agency: Lorenzo Marini&Associati, Milan - Italy |
Advertiser: Bice |
Product: Food - Bread |
Ad: "Bread" |
Photographer: Ambrogio Gualdoni |
Headline: "Bread is Life" |
CATEGORY: FASHION/ BEAUTY PRODUCTS |
Gold FigLeaf |
Agency: D'Adda, Lorenzini, Vigorelli, BBDO - Milan - Italy |
Advertiser: Francesco Biasia Hand Bags |
Product: Handbags |
Photographer: Pier Paolo Ferrari |
Headline: Opening soon in Via Durini 4, Milan |
Silver FigLeaf |
Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan - Italy |
Advertiser: Triumph |
Product: Lingerie |
Photographer: Luca Perazolli |
Headline: Christmas would be naked without it |
Bronze FigLeaf |
Agency: Grottera.com, San Paulo - Brazil |
Advertiser: EB Cosméticos |
Product: Linha Ox Face |
Ad: "Lipstick" |
Photographer: Miro |
Headline: OX Face. Because you can show yourself |
CATEGORY: TRANSPORT&TOURISM |
Bronze FigLeaf |
Agency: By Heart, Zurich - Switzerland |
Advertiser: SSR Travel |
Product: Travel Agency |
Ad: "Go Further" |
Photographer: Diana Scheunemann |
Headline: Go Further |
CATEGORY: SPORTS |
Bronze FigLeaf |
Agency: Publicis Zurich - Switzerland |
Advertiser: Snowboard School Laax |
Product: Snowboard School |
Ad: "Position" |
Headline: Good technique is everything. In sex as well as in snowboarding. |
CATEGORY: VEHICLES |
Bronze FigLeaf |
Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan - Italy |
Advertiser: BMW Italia |
Product: Vehicles |
Ad: "Man" |
Photographer: Sesse Lind |
Headline: The ultimate attraction |
CATEGORY: OTHERS |
Gold FigLeaf |
Agency: BDDP et Fils, Boulogne Billancourt - France |
Advertiser: Manix |
Product: Lubricant gel |
Ad: "The Harbour" |
Photographer: Vincent Dixon |
Headline: Manix gel - high power lubrication |
Silver FigLeaf |
Agency: BDDP et Fils, Boulogne Billancourt - France |
Advertiser: Auditoire |
Product: Events Agency |
Ad: "The Shower" |
Photographer: Sébastien Meunier |
Headline: Events you want to remember |
Bronze FigLeaf |
Agency: Lorenzo Marini&Associati, Milan - Italy |
Advertiser: Confezioni Garda |
Product: Underwear |
Photographer: Nancy Fina |
Headline: Wearing it is better than showing it |
CATEGORY: ILLUSTRATION&GRAPHICS |
Silver FigLeaf |
Agency: Studio Designbox |
Advertiser: Mosselprom |
Ad: "Playboy Chicken" |
Photographer: Korolbv |
CATEGORY: FOOD&DRINK |
Gold FigLeaf |
Entrant Company: Zero Films |
Agency: F/Nazca S&S |
Advertiser/ Client: Brahma |
Product: Brahma Chopp |
Ad: "Drop" |
Production Company: Zero Films |
Silver FigLeaf |
Agency: Scholz&Friends Budapest |
Advertiser/ Client: Chio Wolf Hungary |
Product: Chio Chips with Mustard Flavour |
Ad: "The New Generation" |
Production Company: Presidents Production |
Bronze FigLeaf |
Entrant Company: Bazevels Film |
Agency: BBDO Moscow |
Advertiser/ Client: Juice Factory |
Product: Juice I |
Ad: "Juice" |
Production Company: Bazevels Film |
CATEGORY: FASHION/ BEAUTY PRODUCTS |
Gold FigLeaf |
Agency: grottera.com |
Advertiser/ Client: Roche Laboratories |
Product: Xenycal |
Production Company: Paralela Filmes |
Silver FigLeaf |
Agency: grottera.com |
Advertiser/ Client: EB Cosméticos |
Product: Linha Ox Face |
Production Company: Paralela Filmes |
CATEGORY: HOME SERVICES |
Gold FigLeaf |
Entrant Company: Big Deal |
Agency: New Deal Film |
Advertiser/ Client: Ikea |
Ad: "Ordinary People" |
Production Company: EPA |
CATEGORY: RECREATION & LEISURE |
Gold FigLeaf |
Agency: Lowe Lintas & Partners |
Advertiser/ Client: Dansk Tipstjeneste |
Product: Lottery |
Ad: "Keep on Dreaming" |
Production Company: EPA |
Bronze FigLeaf |
Entrant Company: Kaunofilmi |
Agency: HCL |
Advertiser/ Client: SUB TV |
Ad: "Dry out January" |
Production Company: Kaunofilmi |
CATEGORY: TRANSPORT&TOURISM |
Gold FigLeaf |
Entrant Company: Big Deal |
Agency: New Deal Film |
Advertiser/ Client: Oslo Public Transportation/ Transvestite |
Product: Night Bus |
Ad: "Nattens Lover 2" |
Production Company: 4 1/2 |
CATEGORY: VEHICLES |
Gold FigLeaf |
Agency: BDDP et Fils |
Advertiser/ Client: Aprilia |
Product: Motorcycle |
Ad: "Bank of Sperm" |
Special Mention |
Agency: Therapy Films |
Advertiser/ Client: Volkswagen |
Product: Beetle |
Ad: "Ooh Yah" |
Production Company: Therapy Films |
CATEGORY: OTHERS |
Gold FigLeaf |
Agency: Palla, Koblinger - Proximity |
Advertiser/ Client: Aids Hilfe Vienna |
Product: Aids Prevention |
Production Company: Close Up |
Silver FigLeaf (ex-aequo) |
Agency: BDDP et Fils |
Advertiser/ Client: Freever |
Product: Community Services for mobile Technology |
Ad: "Sandwich Men" |
Silver FigLeaf (ex-aequo) |
Agency: Saatchi&Saatchi Milan |
Advertiser/ Client: Buongiorno.it |
Product: Buongiorno by Phone |
Ad: "Lover" |
Production Company: Harold |
Bronze FigLeaf |
Agency: BDDP et Fils |
Advertiser/ Client: Manix |
Product: Condoms |
Ad: "The fingerprint" |
Production Company: La Pac |
BEST OF SHOW |
Agency: Palla, Koblinger - Proximity |
Advertiser/ Client: Aids Hilfe Vienna |
Product: Aids Prevention |
Production Company: Close Up |