Leaf fődíj - Cannes-ban adták át
A 2. LEAF Erotikus Reklámfesztiválra 20 országból érkeztek reklámügynökségek, és 13 ország a versenyt elismeréssel fejezte be.
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| A képen jobbról balra: James Lanham, a Leaf elnöke, Max Palla, a díjazott Palla Kolbinger Proximity tulajdonosa, Simon Hall, a Proximity Worldwide elnök-vezérigazgatója és Gosztonyi Csaba, a Kreatív főszerkesztője. |
A fesztiválon 6 olasz, 5 francia, 4 brazil, 2 svájci, 2 osztrák és 2 norvég erotikus reklám kapott díjat. Egy-egy díjat vihetett haza Spanyolország, Portugália, Oroszország, Finnország, Dánia, Nagy-Britannia, valamint Magyarország. A zsűri a sajtó és óriásplakát hirdetéseket, illetve a televíziós reklámfilmeket értékelte.
Mozi hirdetésekkel a reklámügynökségek nem nevezhettek, mert a szervezők szerint a mozireklámok hitelességét nehezebb kideríteni, mint például a sajtóreklámokét. A Food & Drink kategóriában a legjobb sajtóhirdetésnek járó díjat a spanyol La Olla Caliente kapta egy erotikus éttermet népszerűsítő hirdetésével. A legjobb televíziós szpot ugyanebben a kategóriában a F/Nazca Saatchi & Saathi Brazília munkája lett, ezüstéremmel pedig a Scholz & Friends Budapest „mustáros chips” hirdetését jutalmazta a zsűri.
A szépségtermékeket kommunikáló legerotikusabb kampányokat a milánói BBDO készítette. Az ügynökség egy szexis retikült hirdető sajtóreklámmal Gold LEAF díjat, a Triumph fehérnemű print hirdetésével ezüst LEAF-et kapott. A grottera.com szintén tarolt a versenyen. A Roche Laboratoires megbízásából készült filmmel győzelmet aratott, és az EB Cosméticos reklámfilmjével a második helyet is megszerezte.
| WINNERS PRESS&POSTER |
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CATEGORY: FOOD&DRINK |
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| Gold FigLeaf |
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| Agency: Publicis Espana, Madrid |
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| Advertiser: La Olla Caliente |
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| Product: Erotic Restaurant |
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| Ad: "69" |
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| Photographer: Fernando Garrido |
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| Silver FigLeaf |
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| Agency: McCann-Erickson, Lisbon - Portugal |
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| Advertiser: Restaurant Afreudite |
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| Product: Aphrodisiac Restaurant |
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| Ad: "Plate Covers" |
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| Photographer: Slides&Bites (Pedro Martins/ Clauso Neves) |
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| Bronze FigLeaf |
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| Agency: Lorenzo Marini&Associati, Milan - Italy |
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| Advertiser: Bice |
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| Product: Food - Bread |
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| Ad: "Bread" |
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| Photographer: Ambrogio Gualdoni |
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| Headline: "Bread is Life" |
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CATEGORY: FASHION/ BEAUTY PRODUCTS |
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| Gold FigLeaf |
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| Agency: D'Adda, Lorenzini, Vigorelli, BBDO - Milan - Italy |
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| Advertiser: Francesco Biasia Hand Bags |
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| Product: Handbags |
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| Photographer: Pier Paolo Ferrari |
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| Headline: Opening soon in Via Durini 4, Milan |
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| Silver FigLeaf |
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| Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan - Italy |
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| Advertiser: Triumph |
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| Product: Lingerie |
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| Photographer: Luca Perazolli |
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| Headline: Christmas would be naked without it |
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| Bronze FigLeaf |
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| Agency: Grottera.com, San Paulo - Brazil |
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| Advertiser: EB Cosméticos |
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| Product: Linha Ox Face |
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| Ad: "Lipstick" |
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| Photographer: Miro |
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| Headline: OX Face. Because you can show yourself |
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CATEGORY: TRANSPORT&TOURISM |
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| Bronze FigLeaf |
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| Agency: By Heart, Zurich - Switzerland |
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| Advertiser: SSR Travel |
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| Product: Travel Agency |
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| Ad: "Go Further" |
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| Photographer: Diana Scheunemann |
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| Headline: Go Further |
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CATEGORY: SPORTS |
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| Bronze FigLeaf |
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| Agency: Publicis Zurich - Switzerland |
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| Advertiser: Snowboard School Laax |
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| Product: Snowboard School |
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| Ad: "Position" |
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| Headline: Good technique is everything. In sex as well as in snowboarding. |
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CATEGORY: VEHICLES |
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| Bronze FigLeaf |
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| Agency: D'Adda, Lorenzini, Vigorelli, BBDO, Milan - Italy |
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| Advertiser: BMW Italia |
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| Product: Vehicles |
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| Ad: "Man" |
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| Photographer: Sesse Lind |
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| Headline: The ultimate attraction |
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CATEGORY: OTHERS |
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| Gold FigLeaf |
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| Agency: BDDP et Fils, Boulogne Billancourt - France |
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| Advertiser: Manix |
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| Product: Lubricant gel |
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| Ad: "The Harbour" |
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| Photographer: Vincent Dixon |
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| Headline: Manix gel - high power lubrication |
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| Silver FigLeaf |
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| Agency: BDDP et Fils, Boulogne Billancourt - France |
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| Advertiser: Auditoire |
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| Product: Events Agency |
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| Ad: "The Shower" |
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| Photographer: Sébastien Meunier |
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| Headline: Events you want to remember |
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| Bronze FigLeaf |
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| Agency: Lorenzo Marini&Associati, Milan - Italy |
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| Advertiser: Confezioni Garda |
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| Product: Underwear |
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| Photographer: Nancy Fina |
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| Headline: Wearing it is better than showing it |
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CATEGORY: ILLUSTRATION&GRAPHICS |
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| Silver FigLeaf |
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| Agency: Studio Designbox |
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| Advertiser: Mosselprom |
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| Ad: "Playboy Chicken" |
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| Photographer: Korolbv |
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CATEGORY: FOOD&DRINK |
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| Gold FigLeaf |
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| Entrant Company: Zero Films |
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| Agency: F/Nazca S&S |
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| Advertiser/ Client: Brahma |
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| Product: Brahma Chopp |
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| Ad: "Drop" |
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| Production Company: Zero Films |
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| Silver FigLeaf |
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| Agency: Scholz&Friends Budapest |
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| Advertiser/ Client: Chio Wolf Hungary |
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| Product: Chio Chips with Mustard Flavour |
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| Ad: "The New Generation" |
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| Production Company: Presidents Production |
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| Bronze FigLeaf |
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| Entrant Company: Bazevels Film |
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| Agency: BBDO Moscow |
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| Advertiser/ Client: Juice Factory |
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| Product: Juice I |
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| Ad: "Juice" |
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| Production Company: Bazevels Film |
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CATEGORY: FASHION/ BEAUTY PRODUCTS |
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| Gold FigLeaf |
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| Agency: grottera.com |
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| Advertiser/ Client: Roche Laboratories |
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| Product: Xenycal |
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| Production Company: Paralela Filmes |
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| Silver FigLeaf |
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| Agency: grottera.com |
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| Advertiser/ Client: EB Cosméticos |
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| Product: Linha Ox Face |
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| Production Company: Paralela Filmes |
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CATEGORY: HOME SERVICES |
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| Gold FigLeaf |
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| Entrant Company: Big Deal |
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| Agency: New Deal Film |
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| Advertiser/ Client: Ikea |
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| Ad: "Ordinary People" |
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| Production Company: EPA |
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CATEGORY: RECREATION & LEISURE |
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| Gold FigLeaf |
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| Agency: Lowe Lintas & Partners |
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| Advertiser/ Client: Dansk Tipstjeneste |
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| Product: Lottery |
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| Ad: "Keep on Dreaming" |
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| Production Company: EPA |
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| Bronze FigLeaf |
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| Entrant Company: Kaunofilmi |
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| Agency: HCL |
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| Advertiser/ Client: SUB TV |
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| Ad: "Dry out January" |
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| Production Company: Kaunofilmi |
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| CATEGORY: TRANSPORT&TOURISM |
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| Gold FigLeaf |
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| Entrant Company: Big Deal |
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| Agency: New Deal Film |
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| Advertiser/ Client: Oslo Public Transportation/ Transvestite |
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| Product: Night Bus |
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| Ad: "Nattens Lover 2" |
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| Production Company: 4 1/2 |
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CATEGORY: VEHICLES |
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| Gold FigLeaf |
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| Agency: BDDP et Fils |
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| Advertiser/ Client: Aprilia |
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| Product: Motorcycle |
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| Ad: "Bank of Sperm" |
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| Special Mention |
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| Agency: Therapy Films |
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| Advertiser/ Client: Volkswagen |
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| Product: Beetle |
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| Ad: "Ooh Yah" |
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| Production Company: Therapy Films |
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| CATEGORY: OTHERS |
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| Gold FigLeaf |
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| Agency: Palla, Koblinger - Proximity |
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| Advertiser/ Client: Aids Hilfe Vienna |
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| Product: Aids Prevention |
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| Production Company: Close Up |
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| Silver FigLeaf (ex-aequo) |
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| Agency: BDDP et Fils |
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| Advertiser/ Client: Freever |
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| Product: Community Services for mobile Technology |
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| Ad: "Sandwich Men" |
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| Silver FigLeaf (ex-aequo) |
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| Agency: Saatchi&Saatchi Milan |
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| Advertiser/ Client: Buongiorno.it |
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| Product: Buongiorno by Phone |
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| Ad: "Lover" |
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| Production Company: Harold |
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| Bronze FigLeaf |
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| Agency: BDDP et Fils |
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| Advertiser/ Client: Manix |
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| Product: Condoms |
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| Ad: "The fingerprint" |
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| Production Company: La Pac |
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BEST OF SHOW |
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| Agency: Palla, Koblinger - Proximity |
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| Advertiser/ Client: Aids Hilfe Vienna |
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| Product: Aids Prevention |
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| Production Company: Close Up |
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